Sales & Services for Sports, Tourism, & Convention Sales Market Segments within the Valley Forge Convention & Tourism Board.
Primarily responsible for tradeshow management, sales blitz/mission coordination, prospective client & facility research, sales client events management & lead system coordination assistance.
This position will be responsible for direct sales efforts with wedding market to generate both service leads and definite bookings, which will involve a annual sales goal for both service request and definite room night bookings; therefore, this position would qualify for a bonus incentive plan.
Additionally, this position acts as the marketing liaison to maintain efficient and productive interdepartmental communications; along with hotel/member partnership communications
ESSENTIAL DUTIES AND RESPONSITIBLITES includes the following. Other duties may be assigned as needed.
Tradeshow Participation, Sales Representation and Schedule Management including Bridal Shows (Representation, Travel, Attendee Registration, CRM Tags & Pre-Post Show Reports)
Coordination and updating of all web based lead generation systems the Board is involved (Reader board, Mint, LinkedIn, Cvent etc.) in addition to researching and recommending other prospecting and show opportunities; Assign CVENT leads & Update Cvent Profile; CRM Assistance - Input and Tagging
Interaction with the sales team to ensure market coverage including trade show follow-up, telemarketing and contacting prospects uncovered from events and blitz/missions
Manage and maintain with sales by researching tourism opportunities, sports facilities, meeting and convention business from online sources
Developing ground work for new/emerging markets by researching Destinations International database, finding web based listings, subscribing to related publications and web listings; Updating Empowermint & Mint
Coordination of Group Tour Newsletter, with support from Sales Assistant
Create & Manage sales kit inventory & welcome gifts; with support from Sales Assistant
Create New Hire Welcome Binder, and manage Intern Support and Task Delegation
Miscellaneous Administrative Tasks: Reception Area Coverage, Mail Room/ UPS assistance / clean up (as needed), Expense Report Assistance, Material Mailing, Master Calendar updates
Create and Implement 30-60-90 Strategic Plans, process Tourism Booking Reports
Marketing Liaison; attend weekly Marketing meeting, Work order Mgt & Meeting (every Tuesday); Manage Marketing Promo items for Sales, Membership, Kiosk, VFTCB Re-orders
Assist w/Park & Wedding & Meeting Service Requests
Responsible for an annual Room Night Goal within the Wedding Market Segment
Plan, Coordinate, Attend & Support all Events; Sales, Services & Membership Events, with guidance from Director of Events, Membership and Services
Manage Sales & Membership PO's & Check requests, with support from Sales Assistant
Telemarketing and contacting prospects clients to uncovered from events and blitz/missions
Administrative Management of Event Funding Program both binder and digital folders, with support from Sales Assistant
Attend qualified industry events – as needed
Participate in site tours and meetings with potential clients – as needed
Build bid packages and Power Point Presentations for sales staff
Misc. projects for sales team
Competencies and Skills:
Excellent communication, management and sales skills
Creative and detail-oriented
Able and willing to travel, weekend work schedule as needed
Position requires occasional overnight and weekend travel
Computer capability, experience with Microsoft Office Software
Additional Salary Information: The Valley Forge Tourism & Convention Board offers a competitive salary. Benefits package includes: incentive program, medical, dental, STD/LTD, Life Insurance, 401(k), paid holidays and paid time off.
About Valley Forge Tourism & Convention Board
The Valley Forge Tourism & Convention Board is a private, non-profit membership sales and marketing organization which actively promotes the Valley Forge area and Montgomery County as a convention site and leisure visitor destination by promoting patronage of its member hotels, restaurants, attractions and services.
The Board represents more than 550 member businesses throughout Southeast Pennsylvania.
The Valley Forge Tourism & Convention Board was established as the Valley Forge Convention and Visitors Bureau by the Montgomery County Commissioners in 1963, making it the officially chartered tourism promotion agency of Montgomery County. It was an agency of Montgomery County until 1999, when the County Commissioners voted to privatize the bureau, while maintaining fiduciary oversight through appointment of the agency's volunteer board of directors.
The Board is now a private organization. Funding comes from a combination of Commonwealth of Pennsylvania grants, membership dues and a tax imposed on visitors occupying the County's more than 8,200 hotel rooms. The Board does not receive funding from Montgomery County.